Confessions of an Advertising Man
$34.28
- Paperback
194 pages
- Release Date
30 November 2011
Summary
David Ogilvy was considered the ‘father of advertising’ and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the sixties Ad generation. This timeless business classic is as fresh and relevant now as the day it was written and forms an essential blueprint for good practice in business.
Book Details
| ISBN-13: | 9781904915379 |
|---|---|
| ISBN-10: | 190491537X |
| Author: | David Ogilvy |
| Publisher: | Southbank Publishing |
| Imprint: | Southbank Publishing |
| Format: | Paperback |
| Number of Pages: | 194 |
| Release Date: | 30 November 2011 |
| Weight: | 248g |
| Dimensions: | 21mm x 153mm x 234mm |
You Can Find This Book In
Critics Review
”… Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture.” –The Huffington Post
“I would like to make it mandatory that everyone in advertising read David Ogilvy’s first book, Confessions of an Advertising Man at least once a year.”–George Parker in Business Insider
“Required reading for anyone in business” –Media Week
“It’s a classic…I tell my students if you’re going to read a book about advertising, start with that one.” – Investor’s Business Daily
“It’s a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business–and particularly marketing and PR.” –Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on Business Insider
“Ogilvy is the creative force of modern advertising.” –New York Times
”… Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture.” –The Huffington Post
“I’d highly recommend Confessions of An Advertising Man for entrepreneurs at all stages of growth…this book changed my perspective on brand and messaging distillation.” –John Furneaux, the co-founder and CEO of Hive
David Ogilvy
David Ogilvy was born in West Horsley, England in 1911 and was the youngest of five children of a Scottish stockbroker. He was educated in Edinburgh and then at Oxford, but was thrown out before he completed his degree. This, he said, was the real failure in his life. He then worked in the kitchen of the Hotel Majestic in Paris and was a door-to-door salesman for AGA Cookers in Britain before emigrating to the US in 1938. At the age of 37, he founded his New York based agency, which later merged to form an international company now known as Ogilvy & Mather. It employs 10,000 people in 90 countries.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.