The New Rules of Marketing & PR, 9781394282166
Paperback
Master AI, marketing, and PR to reach buyers directly now.

The New Rules of Marketing & PR

how to use content marketing, ai, social media, podcasting, video, and newsjacking to reach buyers directly

$45.60

  • Paperback

    480 pages

  • Release Date

    28 August 2024

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Summary

Mastering Marketing & PR: The AI-Powered Edition

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success

As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost …

Book Details

ISBN-13:9781394282166
ISBN-10:1394282168
Author:David Meerman Scott
Publisher:John Wiley & Sons Inc
Imprint:John Wiley & Sons Inc
Format:Paperback
Number of Pages:480
Edition:9th
Release Date:28 August 2024
Weight:567g
Dimensions:226mm x 152mm x 36mm

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