Paperback
Master marketing: AI, social media, content, and PR for success.
The New Rules of Marketing & PR
how to use content marketing, ai, social media, podcasting, video, and newsjacking to reach buyers directly
$45.60
- Paperback
480 pages
- Release Date
28 August 2024
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Summary
Master the Digital Age: The New Rules of Marketing & PR
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success
As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from gettin…
Book Details
| ISBN-13: | 9781394282166 |
|---|---|
| ISBN-10: | 1394282168 |
| Author: | David Meerman Scott |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Paperback |
| Number of Pages: | 480 |
| Edition: | 9th |
| Release Date: | 28 August 2024 |
| Weight: | 635g |
| Dimensions: | 226mm x 147mm x 36mm |
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