The Work Smarter Guide to Pitching by David Kean - ISBN: 9781408783184
Paperback
Pitch with honesty, earn belief, and win the ‘yes’ that matters.

The Work Smarter Guide to Pitching

The Playbook for Painless Persuasion

$28.33

  • Paperback

    144 pages

  • Release Date

    23 December 2025

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Summary

SHORTLISTED FOR THE BUSINESS BOOK AWARD, SALES & MARKETING 2026

‘A masterclass in the art of pitching, filled with insights from two of the best experts in the field.’ - Kath Easthope, Co-founder of Boardwave

‘Kean and Khandurova don’t just break the myth of the magic of pitching; they tell you how to practise it.’ - Ollie Scott, Founder and CEO of Unknown

‘This book puts belief in people and their particular powers at the epicentre of how to achie…

Book Details

ISBN-13:9781408783184
ISBN-10:1408783185
Author:David Kean, Tanya Khandurova
Publisher:Little, Brown Book Group
Imprint:Robinson
Format:Paperback
Number of Pages:144
Release Date:23 December 2025
Weight:151g
Dimensions:214mm x 136mm x 14mm
Series:Work Smarter Series
What They're Saying

Critics Review

‘A masterclass in the art of pitching, filled with insights from two of the best experts in the field.’ - Kath Easthope, Co-founder of Boardwave
‘Kean and Khandurova don’t just break the myth of the magic of pitching; they tell you how to practise it.’ - Ollie Scott, Founder and CEO of Unknown
‘Every pitch budget should include the price of a copy of this book for everyone in the team.’ - Rob Norman, Advisor, Board Director and former Chief Digital Officer of WPP Media
‘This book puts belief in people and their particular powers at the epicentre of how to achieve a desired response.’ - Stephen Court, Chief Marketing Officer, The London Academy of Music & Dramatic Art (LAMDA)
‘A book every senior exec should buy and distribute around the business development team. It covers all scenarios and shares winning applicable tips that make the pitch a lot more insightful, structured and successful. Super smart.’ - Myriam Vander Elst, Chief Engagement Officer, Epic Foundation
‘One of those rare books that are insightful, practical and fun … A mustread for everyone who plays to win.’ -Guenther Schumacher, Vice President and Chief Revenue Officer, Venable LLP
‘I should buy the entire print run. Not just so that everyone can have their own copy, but, importantly, to keep it out of the hands of our competition.’ - Glen Lomas, Omnicom Advertising Group, Western Europe
‘Highly recommended for anyone who wants to win hearts and minds.’ - Genevieve Barr, screenwriter and actor

About The Author

David Kean

David Kean and Tatiana Khandurova have been senior leaders in large technology and communications organizations, such as Google and Omnicom, and successful entrepreneurs. They have advised the C-suite of many of the world’s largest and most successful corporations, as well as start-ups, the fastest-growing unicorn companies, and private equity and venture capital partnerships: Farfetch, WPP, Stellantis, the Government Property Agency, BNP Paribas, BDO, CBRE, British Airways, McLaren, EE, Phoenix Equity Partners, and multiple martech and marcomms companies.

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