Marketing in Foodservice Operations
$175.50
- Paperback
336 pages
- Release Date
7 March 2024
Summary
Sizzling Sales: Mastering Foodservice Marketing in the Digital Age
A concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies
In Marketing in Foodservice Operations, a team of distinguished foodservice educators and practitioners delivers an insightful and practical exploration of contemporary foodservice marketing. Capturing the wide range of dramatic changes that have gripped the discipli…
Book Details
| ISBN-13: | 9781394208333 |
|---|---|
| ISBN-10: | 1394208332 |
| Series: | Foodservice Operations: The Essentials |
| Author: | David K. Hayes, Jack D. Ninemeier |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Paperback |
| Number of Pages: | 336 |
| Release Date: | 7 March 2024 |
| Weight: | 454g |
| Dimensions: | 226mm x 152mm x 20mm |
You Can Find This Book In
About The Author
David K. Hayes
David Hayes, PhD, has taught hospitality courses at Purdue University, Texas Tech University, The University of Houston, and Lansing Community College. He has served as the Vice President of Broadcast and Video Training for the American Hotel & Lodging Educational Institute.
Jack Ninemeier, PhD, is an Emeritus Professor in the School of Hospitality Business at Michigan State University. He has many years’ experience developing and providing training and resource materials for commercial and non-commercial foodservice operations. He has also written several hundred articles for trade journals and created training monographs.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.