If the ideal for modern business is fast-reacting, hard-hitting and highly motivated, it sounds a lot like how the U.S. Marines run their business too. In "Corps Business" Freedman discusses the similarity of techniques including "the rule of three", the hard strike, and the 70 percent solution.
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Summary
If the ideal for modern business is fast-reacting, hard-hitting and highly motivated, it sounds a lot like how the U.S. Marines run their business too. In "Corps Business" Freedman discusses the similarity of techniques including "the rule of three", the hard strike, and the 70 percent solution.
Description
Fast. Motivated. Hard-hitting.
That's what every business wants to be. And that's why the U.S. Marines excel in every mission American throws at them, no matter how tough the odds. In Corps Business, journalist David H. Freeman identifies the Marine's simple but devastatingly effective principles for managing people and resources -- and ultimately winning. Freedman discusses such techniques as "the rule of three," "managing by end state," and the "70% solution," to show how they can be applied to business solutions.
Critic Reviews
"An excellent book...David Freedman's analysis of the management principles of the U.S. Marine Corps offers a compelling guide...Reading it reminded me how much I have relied upon what I learned in the Marine Corps to build FedEx."-- Frederick W. Smith, founder and chairman, Federal Express"This outstanding work reveals the leadership secrets that make the Marine Corps the world's most motivated and successful organization. The lessons are universally applicable."-- Robert A. Lutz, CEO, Exide Corp., and former president, Chrysler Corp."Mr. Freedman accurately captures the essence of Marine Corps leadership and thoroughly describes our unique approach to leadership training. Clearly, there is common ground between Marine leadership and business management." -- General Charles C. Krulak, 31st Commandant of the U.S. Marine Corps"Don't let the title fool you -- the book doesn't suggest telling sales reps to drop and give you twenty. ... Freedman takes the basic operating principles of the Marines and translates them into building blocks for management success."-- Andy Cohen, "Sales & Marketing Management"Freedman has hit upon a novel approach to management guidance. By examining the techniques of one of the most tightly run organizations on the planet, he is able to highlight universal truths about leadership while at the same time offering some unique tips about motivating underlings and boosting morale."-- David Lazarus, the "San Francisco Chronicle"How can you make your office more flexible, more adaptable to new situations and quicker to react with a higher level of performance? Think and act like the Marines, for one thing."-- "St. Louis Post-Dispatch"For the current business world ...the Marines do indeed have a better idea."-- The "Wall Street Journal
About the Author
David H. Freedman is a journalist specializing in business and technology. He is a senior editor at Forbes ASAP, and his work has appeared in Inc., the Atlantic Monthly, the New York Times, Wired, Science, and the Harvard Business Review. He is the author of two critically acclaimed books on artificial intelligence and (with Charles C. Mann) on computer hacking.
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