Doing Research in the Real World, 4th Edition

Featuring a full set of updated and integrated digital resources, as well as three new chapters on visual methods, qualitative data analysis with NVivo, and digital research, this fourth edition remains on the forefront of practical, applied research. Guiding students through every step of the research process from start to finish in a logical way, the book takes a pragmatic, real-world approach to research methods that gives students the tools and confidence to carry out their own research and see its value outside of university. Weaving quantitative, qualitative, and mixed methods together, it encourages students to consider flexible options and choose the most appropriate methods for their projects. Other key updates include: - Coverage of all types of assessment techniques - More links to existing datasets - Multiple choice questions on the companion website - Interactive flashcards - Downloadable checklists Brimming with checklists, interdisciplinary examples, and tips about navigating the realities of planning a project, collecting and analysing data, and sharing research findings, this book is still the companion for any research student.

“This has to be one of my most often borrowed textbooks that rarely lingers on my shelves! Colleagues, doctoral students and masters students alike will find something of interest here--whether it be used as a reminder of terminology, or a quick introduction to a new field. With new material on surveys, secondary data, and digital research as well as a fully integrated supporting digital research, this new edition is still the clear and accessible overview of the practicalities of doing research in the real world.”

This book is a very user-friendly and theoretically robust guide that will prove invaluable to researchers and students alike. I particularly like the breadth and depth with which all dimensions of the research process are addressed and explained. The new material on questionnaire and surveys will be of great benefit and is a major strength of the new edition. -- Professor Thomas Garavan This stand-alone research handbook covers the "basics and beyond" of social science research in a detailed and student-friendly manner. Straightforward and sequentially structured, it contains step-by-step explanations of the essentials students need to know about qualitative and quantitative research methods and techniques to help them complete projects from start to finish. Very useful handbook for getting undergrads started and helping postgrads stay on track! -- Sharon du Plessis-Schneider This has to be one of my most often borrowed textbooks that rarely lingers on my shelves! Colleagues, doctoral students and masters students alike will find something of interest here--whether it be used as a reminder of terminology, or a quick introduction to a new field. With new material on surveys, secondary data, and digital research as well as a fully integrated supporting digital research, this new edition is still the clear and accessible overview of the practicalities of doing research in the 'real world.' -- Fiona Harris

David Gray is Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, include research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He has published books and articles on research methods, organizational learning, and coaching and mentoring. David has led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He has recently completed a global survey into the professional identity of coaches. When not leading research projects he tries to play golf.

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