Freud in the City

This is the autobiographical story of David Freud's accidental career in the City and how, after a bruising 20 years, he emerged as one of the most successful investment bankers of his generation. This is the inside story of some of the most interesting and controversial mega-deals of the period. He stayed at the sharp end of the business through his 20 year stint - conducting transactions in no fewer than 19 countries. Written with pace, humour and insight David Freud's lively account of his work and life in the City is as accessible to interested outsiders as it to those who have work there.

"'A fascinating book from one who was in the thick of it' Evening Standard "...a rip-roaring account of his 20 years in the City...the book that everybody in the Square Mile is talking about.' The Daily Telegraph '...the book is a tremendously good read. It romps through huge deals that Freud was involved in.' Financial World 'For anyone who works in the financial stock markets this is a very interesting insight into how investment banks work.' The Times -Financial Books of the Year '...what is fascinating about the book; the changing nature of the City as it shifted from cosy gentlemen's club to a brutish world dominated by a few global superpowers.' The Guardian '...dispel the urban myth that life in the City is all about anonymous money shufflers dealing with faceless institutions.' Accountancy Age 'A lively memoir of City wheeler dealing.' Money Week "Extraordinary..a book about the City and its wheelerdealers that is both gripping and fun" John Humphrys - Broadcaster & Journalist '...captures the chaos, cut and thrust and sheer comedy of this world...' FT"

David Freud, the great grandson of Sigmund, entered the City in 1984 just as the financial revolution triggered by Big Bang got under way. He had spent the first 11 years of his career as a journalist and never envisaged working in the financial markets. But a stretch on the Financial Times' Lex column led to a job in the securities operation of the leading UK investment bank - Warburg - now known as UBS. David is 55, married with three children, and currently chief executive of the Portland Trust. As a result of his independent report in 2007 on reforming the welfare system he has been appointed adviser to the Government on welfare-to-work.

This is the autobiographical story of David Freud's accidental career in the City and how, after a bruising 20 years, he emerged as one of the most successful investment bankers of his generation. This is the inside story of some of the most interesting and controversial mega-deals of the period. He stayed at the sharp end of the business through his 20 year stint - conducting transactions in no fewer than 19 countries. Written with pace, humour and insight David Freud's lively account of his work and life in the City is as accessible to interested outsiders as it to those who have work there.

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.