Innovation and New Product Marketing (RLE Marketing) by David F. Midgley, Paperback, 9781138972766 | Buy online at The Nile
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Innovation and New Product Marketing (RLE Marketing)

Author: David F. Midgley   Series: Routledge Library Editions: Marketing

Innovation and New Product Marketing (RLE Marketing)
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Description

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.

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About the Author

Multivolume collection by leading authors in the field

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Product Details

Publisher
Taylor & Francis Ltd | Routledge
Published
26th November 2015
Pages
296
ISBN
9781138972766

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