Making Money, Making Music by David Bruenger, Paperback, 9780520292598 | Buy online at The Nile
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Making Money, Making Music

History and Core Concepts

Author: David Bruenger  

Making Money, Making Music
Paperback

Offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, this book introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business.

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Summary

Offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, this book introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business.

Read more

Description

Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.

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Critic Reviews

“"This book will satisfy the need for a textbook on the music industry that emphasizes its entrepreneurial facets . . . Summing up: Recommended"”

"This book will satisfy the need for a textbook on the music industry that emphasizes its entrepreneurial facets ... Summing up: Recommended" CHOICE

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About the Author

David Bruenger is the founding director of the Music, Media, and Enterprise Program at Ohio State University.

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Product Details

Publisher
University of California Press
Published
6th September 2016
Pages
304
ISBN
9780520292598

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