Brand Leadership
$33.07
- Paperback
368 pages
- Release Date
8 January 2010
Summary
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty.
David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand manag…
Book Details
| ISBN-13: | 9781847398352 |
|---|---|
| ISBN-10: | 1847398359 |
| Author: | David A. Aaker, Erich Joachimsthaler |
| Publisher: | Simon & Schuster Ltd |
| Imprint: | Simon & Schuster Ltd |
| Format: | Paperback |
| Number of Pages: | 368 |
| Release Date: | 8 January 2010 |
| Weight: | 248g |
| Dimensions: | 198mm x 130mm |
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About The Author
David A. Aaker
David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (coauthored with Eric Joachimsthaler).
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