Digital Marketing, 8th Edition
$163.99
- Paperback
560 pages
- Release Date
9 March 2022
Summary
Mastering Digital Marketing: Strategies, Techniques, and Trends
Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today.
The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The …
Book Details
| ISBN-13: | 9781292400969 |
|---|---|
| ISBN-10: | 129240096X |
| Author: | Dave Chaffey, Fiona Ellis-Chadwick |
| Publisher: | Pearson Education Limited |
| Imprint: | Pearson Education Limited |
| Format: | Paperback |
| Number of Pages: | 560 |
| Edition: | 8th |
| Release Date: | 9 March 2022 |
| Weight: | 1.04kg |
| Dimensions: | 266mm x 196mm x 22mm |
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About The Author
Dave Chaffey
Dave Chaffey is a digital marketing consultant and co-founder of the marketing learning platform SmartInsights.com. Dave has been a visiting lecturer on Digital Marketing and E-Commerce courses at different universities, including The University of Leeds, University of Portsmouth, Manchester Metropolitan University, Cranfield, Warwick, and the Institute of Direct and Digital Marketing.
Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at Loughborough University of Business and Economics as well as academic retail and marketing consultant and author.
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