Digital Business and E-commerce

Written in an engaging and informative style

Digital Business and E-Commerce Management is an industry-leading text to equip current and future managers with the knowledge and practical skills to help them navigate their organisations towards digital business.

Engaging and informative, this edition will support your students' understanding of the strategies and tactics an organisation needs to implement to make a Digital Business successful.

With an array of features and examples, this must-have textbook will help your students understand and apply the most up-to-date digital concepts of e-Commerce.

Dave Chaffey BSc, PhD, FCIM, HIDM

Dave manages his own digital business, Smart Insights , an online publisher and analytics company providing advice and alerts on best practices and industry developments for digital marketers and e-commerce managers.

Dave also works as an independent Internet marketing trainer and consultant for Marketing Insights Limited. He has consulted on digital marketing and e-commerce strategy for companies of a range of sizes from larger organisations like 3M, Barclaycard, HSBC, Mercedes-Benz, and Nokia to smaller organisations like Arco, Confused.com, Euroffice, Hornbill, and i-to-i.

Dave is also proud to be an Honorary Fellow of the IDM and is a visiting lecturer on e-Commerce courses at different universities, including Birmingham, Cranfield, Derby, Manchester Metropolitan, and Warwick.

Tanya Hemphill BA (Hons), MSc (Dist.), Chartered Marketer, MCIM, MCIPR

Tanya runs her own digital marketing training and consultancy firm WeDisrupt . She has worked with a wide range of different-sized organisations to help them with digital marketing strategy and digital transformation, including the Chartered Institute of Marketing, Harvey Nash, Ingredion, KPMG, the NHS, and Alder Hey Hospice, Monsanto, and AkzoNobel.

She is an Associate Lecturer at Manchester Metropolitan University and has developed and taught MBA units and undergraduate courses such as Retail Life.

Passionate about technology, Tanya is one of the UK's leading experts in growth hacking for tech start-ups and is often asked to be a keynote speaker on the subject.

David Edmundson-Bird BA (Hons), MSc, FRSA

David is a Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University and has worked there since 2004. He has worked in a variety of organisations, including Leeds Metropolitan (now Beckett) University, The University of Salford, and Sheffield Hallam University.

David teaches full-time in undergraduate, postgraduate, and MBA programmes, specialising in digital strategy, search engine marketing, and content strategy.

He helped set up Manchester's second web design agency, Sozo, in 1995 and was Chief Learning Architect at Academee from 1999 until 2002. He has also worked on many commercial programmes for clients including JD Sport and McCann Erickson.

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