The Brand Book
An insider’s guide to brand building for businesses and organizations
$41.02
- Paperback
232 pages
- Release Date
10 January 2023
Summary
A number one bestseller in branding and logo design (November 2022)
“Wonderful book which I couldn’t put down.” - Charlie Marshall, CEO & Founder, Loaf
“A healthy blast of brutally honest common sense.” - Rory Sutherland, Vice Chairman, Ogilvy UK
“This needs to be in all marketing/communication colleges.” - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practi…
Book Details
| ISBN-13: | 9781529420173 |
|---|---|
| ISBN-10: | 1529420172 |
| Author: | Daryl Fielding |
| Publisher: | Quercus Publishing |
| Imprint: | Laurence King Publishing |
| Format: | Paperback |
| Number of Pages: | 232 |
| Release Date: | 10 January 2023 |
| Weight: | 487g |
| Dimensions: | 24mm x 144mm x 198mm |
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Critics Review
In an industry which is currently engaged in a civil war between creative Cavaliers and reductionist Roundheads, this book provides a healthy blast of brutally honest common sense. This lesson is all the more urgent and convincing, given the lifetime of experience which lies behind it. * Rory Sutherland, Vice Chairman, Ogilvy UK *
I would like to complain: you kept me up all night with your wonderful book which I couldn’t book down. I’m knackered. But wiser for it. – Charlie Marshall * CEO & Founder, Loaf *
I love it (especially the reference to Pluto having a cheeky cigarette around the back of the theme park rides!). This needs to be in all marketing/communication colleges. * Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide *
Easy read, nice presentation of the branding process with examples. It will be very helpful for the students that haven’t work on a brand before. * LENA LEKKOU - SAE ATHENS *
Easy read, nice presentation of the branding process with examples. It will be very helpful for the students that haven’t work on a brand before. * LENA LEKKOU - SAE ATHENS *
Daryl Fielding
Daryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling and fun career.
Returns
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