Your Scuba Diving Certification Pocket Guide

“Even if you’re on the right track, you’ll get run over if you just sit there.” - Will Rogers

This quote perfectly captures my journey in both life and the dive industry. I didn’t start out as a scuba professional; I began my career as an engineer, which likely explains my obsession with safety checklists and thoroughly analyzing how dive gear actually works.

Before diving completely took over my life, I gained extensive experience across a wide variety of fields, including sporting goods manufacturing, radio and TV broadcasting, transportation, digital marketing, and education. Eventually, I transitioned from the corporate rail industry into the dive world, and I went all in.

I became an Instructor Trainer and a Course Director with multiple dive training agencies, specializing in both recreational and technical diving. But I didn’t stop at just teaching people how to breathe underwater. Over the years, I have owned and managed local dive shops, dive gear distributors, wholesalers, tropical dive resorts, and charter boats across Canada and the USA. I even headed up the scuba diving program at a major North American university and served on the Board of Directors for the Diving Equipment & Marketing Association (DEMA).

Having seen the scuba industry from basically every possible angle, I realized that our antiquated business model desperately needed an overhaul to actually prioritize the customer. I saw too many corners being cut and way too many new divers dropping out. That realization led me to establish the Business of Diving Institute (BODI). Through BODI, we publish platforms like Scubanomics for dive professionals and Scuba Diver Press for recreational divers to champion consistency and improve the quality of the underwater experience.

Today, when I am not hovering over a reef or exploring a sunken wreck, you can find me working as an author and public speaker, occasionally tapping into my background as a radio announcer. My ultimate goal is incredibly simple: I want to share the unvarnished truth about the dive industry so you can easily skip the mistakes I made and confidently enjoy a lifetime of legendary underwater adventures.

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