Pitch

An instant classic. From the opening story of the legendary ABM pitch for British Rail through step-by-step instructions on how to organise, craft and deliver an effective pitch, Danny has created an indispensable guide for any individual or organisation that needs to up its pitch game. Highly recommended – Peter Coughter, author of The Art of the PitchIn a world of digital tricks and games Danny’s book brings a refreshing focus on the fundamentals of how to win. His principles and stories are timeless. Read it. Live it. Enjoy the Reward. – Doug Hall, founder of Eureka! RanchYou can’t convince anyone of anything without a good story. Danny has masterfully captured that connection in this concise and practical book. Pick this book up and land your next pitch like a pro – Jeff Gothelf, author * Lean UX *When I finished Pitch, my first thought was: how much would it cost to hire him? This is the go-to compendium of pitching - as an ex-sales trainer, I found things I’d never considered. It’s light-hearted and packed with incredible stories and tools. Seriously impressive – Thomas Erikson, author of Surrounded by IdiotsIf you want to beat the competition then this is the most thorough and engaging pitch book that I’ve had the pleasure to read. It covers everything from A to Z - and beyond - and will become an indispensable guide on not just pitching but how to prepare for and present yourself in any situation when your persuasive power is paramount – Graham Thomas, former CEO and President of Saatchi & SaatchiAlmost every great business is the product of two great ideas. A great idea, and another great idea about how to sell the first idea. It pains me to think how many wonderful innovations and great businesses we may have lost because they never cleared the second hurdle. If only they had read this wonderful book – Rory Sutherland, author of AlchemyIn a world saturated with uninspired pitches and tedious presentations, Pitch emerges as a beacon of hope for anyone yearning to transform their communication into a powerful, emotional experience. Fontaine artfully weaves together the science of psychology, the magic of storytelling and practical strategies that can elevate any speaker’s game … This book is not just a guide; it’s a revolution in the art of pitching – Robin Dreeke, author of It’s Not All About MeDanny Fontaine has masterfully laid out the essentials for the perfect pitch. Whether you’re a nervous newbie or seasoned pro, there are lessons to be learned on every single page – M. A. Batten, award-winning writerTime to give away any other books you have on pitching - and on presenting, storytelling and creativity while you’re at it. Pitch has it all - case studies, research and brilliant advice that anyone can follow. Danny’s wide experience and personal insights prove that it’s possible to find power beyond Powerpoint – Neil Mullarkey, author of In The MomentDanny is the modern authority on the art of the pitch – Adam Morgan, former Adobe Executive Creative Director and author of Sorry Spock, Emotions Drive BusinessFontaine distills the art of persuasion into a practical, battle-tested framework that anyone can apply - whether you’re leading a team, selling an idea, or standing in front of a boardroom full of skeptics. A must-read for leaders, entrepreneurs, and anyone serious about influence - literally everybody needs to read this book – Ben Williams, founder and CEO of Loopin and author of Commando MindsetEveryone has to pitch at some point - whether it’s landing a job, leading a team, or winning a deal. Pitch gives you the playbook to create unforgettable moments that captivate, inspire, and win. – Jim Highsmith, co-author of the Agile ManifestoThis book has become my pitching bible and is seriously in a league of its own. It doesn’t just help in winning business, it helps you win people over in every aspect of life. Whether you’re closing deals, or making your ideas heard at work, if you want to be more persuasive, make your words more impactful, and ultimately be more successful in any area of your life, please read this book. Then read it again…! – Carl Hewitt, co-founder and CEO of Hewitt MatthewsDanny’s ability to tap into what truly makes us human-and yes, that includes engineers-offers a fresh, powerful approach to pitching that can transform not just how we do business, but how we connect and inspire action in every aspect of life – Hilary Salzman, author of The Roar of Her StoryIf pitching is a game, this book is the cheat code – Tommy Schaff, Cialdini Method Certified Trainer

Danny Fontaine coaches teams and pitches multi-million-dollar deals to the biggest brands in the world. His unique approach blends creativity, psychology, storytelling and immersive experiences, based on years of research and application. Danny also hosts the Pitch Masters podcast where he interviews the masters of the advertising, sales and marketing industries to find out how they win business.