Advertising in America
a reference handbook
$233.96
- Hardcover
264 pages
- Release Date
10 July 2024
Summary
Decoding the American Dream: An Inside Look at Advertising
This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophis…
Book Details
| ISBN-13: | 9781440877667 |
|---|---|
| ISBN-10: | 1440877661 |
| Series: | Contemporary World Issues |
| Author: | Danielle Sarver Coombs |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Academic |
| Format: | Hardcover |
| Number of Pages: | 264 |
| Release Date: | 10 July 2024 |
| Weight: | 560g |
| Dimensions: | 232mm x 156mm x 20mm |
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About The Author
Danielle Sarver Coombs
Danielle Sarver Coombs teaches advertising and branding at the University for the Creative Arts in Epsom, United Kingdom. Previously, she was a Professor at the School of Media and Journalism at Kent State University (Ohio, USA), where she taught courses focused on advertising, consumer studies, and copywriting.
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