To Sell Is Human: The Surprising Truth About Persuading, Convincing and Influencing Others

The Surprising Truth About Perusading, Convincing and Influencing Others

Author: Daniel H. Pink

To Sell Is Human: The Surprising Truth About Persuading, Convincing and Influencing Others

Paperback

Review coverage in Australian and New Zealand publications such as Age, SMH, Australian, NZ Listener, NZ Herald and Dominion Post Review coverage in specialist business publications such as Charter magazine, BRW, HR Monthly and Australian Financial Review Review coverage across popular Australian business blogs Extracts in lifestyle and general publications such as Canberra Times RELAX and QANTAS magazine Feature interview with the author in a key broadsheet such as the Australian or Age Author interviews on national and local radio programs such as RN Breakfast and Radio NZ's Sunday Morning Early reading copies available to the trade Co-op available Giveaways and advertisements in current affairs publications such as The Monthly and Crikey Advertisements in bookseller newsletters and catalogues Banner advertising on booksellers websites Lightwall advertising in major airports Feature title in Text newsletters and website Major social media campaign including dedicated Twitter and Facebook competitions

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Summary

Review coverage in Australian and New Zealand publications such as Age, SMH, Australian, NZ Listener, NZ Herald and Dominion Post Review coverage in specialist business publications such as Charter magazine, BRW, HR Monthly and Australian Financial Review Review coverage across popular Australian business blogs Extracts in lifestyle and general publications such as Canberra Times RELAX and QANTAS magazine Feature interview with the author in a key broadsheet such as the Australian or Age Author interviews on national and local radio programs such as RN Breakfast and Radio NZ's Sunday Morning Early reading copies available to the trade Co-op available Giveaways and advertisements in current affairs publications such as The Monthly and Crikey Advertisements in bookseller newsletters and catalogues Banner advertising on booksellers websites Lightwall advertising in major airports Feature title in Text newsletters and website * Major social media campaign including dedicated Twitter and Facebook competitions

Description

In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H.Pink offers a fresh look at the art and science of persuasion.Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students onthe value of an education. Entrepreneurs persuade funders, writers convince readers, coachescajole players. Parents convince their kids to clean. Spouses convince their partners to controlthe kids. And in astonishing numbers and with ferocious energy, we go online to sellourselves-on Facebook pages, Twitter accounts, and Match.com profiles.Whether we're entrepreneurs, employees, parents or partners, we spend our days trying tomove others. We're all in sales now.

Critic Reviews

“'Whether To Sell is Human becomes your improve-by-touch-down airport read or a manual to keep in the desk drawer, you should become richer for your investment.' Time Out”

'Pink is rapidly acquiring international guru status.' Financial Times
'Pink's a gifted writer who turns even the heaviest scientific study into something digestible—and often amusing.' New York Post
'These lessons are worth repeating, and if more companies feel emboldened to follow Mr Pink's advice, then so much the better.' Wall Street Journal on Drive
'...I found this book invaluable...Daniel Pink outlines the three new ABCs of selling in the book: Attunement, Buoyancy and Clarity, which I think are the key to any business surviving.' Jon Page, Pages & Pages Bookshop
'Whether To Sell is Human becomes your improve-by-touch-down airport read or a manual to keep in the desk drawer, you should become richer for your investment.' Time Out

About the Author

Daniel H. Pink is the author of four provocative books about the changing world of work—including the long-running New York Times bestsellers A Whole New Mind and Drive. His books have been translated into 32 languages. In 2011, Harvard Business Review named him one of the top 50 business thinkers in the world. A graduate of Northwestern University and Yale Law School, Pink lives in Washington DC with his wife and their three children.