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Transmedia storytelling has become a dominant concept in contemporary media discussions, describing the ways in which narratives unfold and interconnect across numerous platforms and technologies. By traversing traditional boundaries and embracing emergent digital tools, transmedia experiences grant audiences the opportunity to engage with stories through multiple entry points, each offering unique facets of a larger narrative world. In order to grasp why transmedia has captured so much attention, it is useful to examine the term in detail, the history of its development, and the broader shift toward media convergence that underlies today's cultural landscape.
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