The Smart Branding Book
How to build a profitable and resilient brand
$26.34
- Paperback
160 pages
- Release Date
19 January 2023
Summary
Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognise and trust if they’re looking for sustainable, profitable growth.
This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life e…
Book Details
| ISBN-13: | 9781911687702 |
|---|---|
| ISBN-10: | 1911687700 |
| Author: | Dan White |
| Publisher: | LID Publishing |
| Imprint: | LID Publishing |
| Format: | Paperback |
| Number of Pages: | 160 |
| Release Date: | 19 January 2023 |
| Weight: | 170g |
| Dimensions: | 180mm x 120mm |
| Series: | Concise Advice |
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About The Author
Dan White
Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book and The Soft Skills Book (Concise Advice Series, LID). He lives in the UK.
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