DIY Public Relations

“DIY Public Relations is a hands-on storytelling map–detailed, useful, and practical–with a focus on strong narratives and local knowledge. For small business owners, nonprofits, activists, and others looking for a media-tested guide to reach and engage real people and solve problems, this book has the answers. Dan doesn’t hold anything back–this is two decades of community journalism and PR expertise at your service.”–Beth Macy, New York Times bestselling author of Raising Lazarus, Dopesick, Truevine, and Factory Man; former reporter for the Roanoke Times

“Dan’s practical public relations tips provide long time media professionals and newbies great insight and effective ideas for their work. This guide gives examples of real life situations in the public relations field, including writing to your audience, creating relationships with media and dealing with crisis situations. If you’re looking for a good overview or refresher on the principles of PR, Dan’s book is a great place to begin.”–Jamie Farmen, community development coordinator and marketing manager, South Dakota Community Foundation

“If public relations were a car, Dan Shortridge has provided the keys for it that anyone can drive, provided they follow some simple, basic steps. Dan does a masterful job outlining those steps in his book, DIY Public Relations. You don’t need a high-profile, high priced PR firm to get your message out. Just read Dan’s book, follow the path he outlines, and enjoy the results whether your goal is to raise awareness, grow sales, increase donations, or meet new clients. This book tells you exactly how you do it.”–Ed Curlett, public affairs professional

“The trick to getting good public relations is simple: Have a great story, and tell it well. This book is an incredibly powerful tool to help nonprofits and small businesses identify their stories and tell them effectively so that journalists will be excited to share them. It’s a critical skill for nonprofit organizations’ public relations staff and executive directors, as well as small business owners and others who need to market themselves with limited resources.”–Allison Taylor Levine, MPA, APR

“DIY Public Relations is a thorough, easy-to-read presentation of strategies for getting the public to notice your organization, business, or whatever it is you want to promote. As a longtime newspaper journalist, I can attest Mr. Shortridge is spot on when he writes about the media, especially when he discusses ways of attracting the media’s attention in order to generate positive publicity for your cause. His frequent use of examples to drive home his points is very helpful. I’d recommend this book to anyone thinking about dipping their toes into the PR pool.”–Dave Perozek, metro editor, Northwest Arkansas Democrat-Gazette

“Dan Shortridge’s DIY Public Relations is a gem that is chock full of fundamental, essential advice on managing and leading public relations strategies. As a seasoned communication professional, Dan conveys a straightforward and commonsensical approach to PR. No matter if you are a veteran PR strategist or someone just getting into the business, Dan’s guidance provides a back-to-basics approach with a creative flair on how to tell your story effectively.”–Jim Smith, external affairs manager, Delmarva Power

“DIY Public Relations is an informative step-by-step manual filled with real-life examples to design and implement successful PR campaigns. What a gift for beginning publicists or anyone needing media attention for their business, project, or cause. As an experienced expert in the field, Dan takes his professional knowledge and breaks it down, making the path to success clear, practical and possible.”–Cathy Taylor, president, Cathy Taylor Public Relations

Dan Shortridge is a communications and marketing consultant with over 20 years of experience in the trenches of local public relations and daily newspaper journalism. He has worked for state and local government agencies, helping support private businesses and regional non-profit organisations, and as an agency consultant. He’s also managed communications and marketing for a countywide school district.