Slow Is Fast

On the Road At Home

Author: Dan Malloy

$30,000 marketing and publicity budget, coordinated with Work Wear launchAuthor tourNational radio interviewsFeatures and reviews in sports, surfing, cycling, food, culture and travel magazinesPromoted on the Patagonia Provisions sitePromotion on Patagonia.com, in-store, and in Patagonia catalogs*Poster available

Slow Is Fast recounts the experiences of Dan Malloy, Kellen Keene, and Kanoa Zimmerman during their 50-day, 700-mile bicycle adventure down the California coast. Along the way they meet artisan farmers, artists and craftsmen, road kill, and many great waves.

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Summary

Description

Slow Is Fast chronicles what Dan Malloy has called "a mini-adventure in our own backyard." In September 2012, three men jumped on a train headed north -- along with bicycles, a surfboard, wetsuits, flippers, a microphone, and some cameras. The idea was to travel down the boast by bike, stopping to surf; staying with friends, family, and acquaintances; poaching camps when need be and doing their best to ear their keep and to learn from folks who do good work and get by along the California coast. They visit a horse-powered farm, an activist/artist farmer and his family, a sign maker, a board shaper, and a man who crafts prehistoric tools. They bike and surf and take the two o'clock AM armed watch over the vegetable beds. They meet a tracker, a blade smith, a free diver, and a family of knife throwers. They run into roadkill and many great waves. Altogether a portrait of California only accessible via human-powered travel.

About the Author

Dan Malloy is the youngest of the three Malloy bothers from Ventura County, California. He has been a professional surfer, for 20 years traveling the globe and surfing some of the biggest, coldest, and most remote waves the ocean has to offer. He and his brothers have worked as ambassadors and consultants for Patagonia for 13 years, since helping launch their surf division in 2004. Along with testing new equipment, designing great, and creative marketing, he and his brothers make short films and books documenting their travels and the surf craftspeople they meet along the way. His earlier works consist of starring in, making music for, and assisting with production for films such as Sprout, The Present, Thicker Than Water, and A Broke Down Melody, and more recently Come Hell or High Water. Dan has created short films for Patagonia's Worn Wear initiative, and he collaborates on marketing for Patagonia Provisions and their new Work Wear line. Dan lives with his wife Grace and their dairy goats on a small homestead in the Ojai Valley. Kanoa Zimmerman is a photographer living in San Francisco. He studied photography at The New School University in New York and the Brooks Institute of Photography in Santa Barbara, CA. His photographs have been featured in The Surfers Journal, The Travel Almanac, and other surf/travel periodicals. He has had photo exhibitions in San Francisco, New York, Paris, and Tokyo. Kellen Keene is a surfer and filmmaker living in San Luis Obispo, California.