Considering all aspects of print media with practical explanations and illustrative application examples.
Elaborating by means of sketches and explanations on the basics and terminology that are indispensable for the design and production of print media.
Hardcover
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Summary
Considering all aspects of print media with practical explanations and illustrative application examples.
Elaborating by means of sketches and explanations on the basics and terminology that are indispensable for the design and production of print media.
Description
Why does a newspaper look different than a magazine or a book? What effect does using a certain typeface or a specific grid have? And why do some layouts just seem right, and others seem simply wrong? This comprehensive handbook and reference volume elaborates by means of sketches and explanations on the basics and terminology that are indispensable for the design and production of print media. From the initial layout and the correct use of color and typefaces to the right column width and line spacing: “Design, Typography, etc.” covers all aspects of good design for books, posters and advertising.
Why does a newspaper look different than a magazine or a book? What effect does using a certain typeface or a specific grid have? And why do some layouts just seem right, and others seem simply wrong? This handbook aims to convey the essential principles that will enable the reader to acquire the skills necessary to be independently creative in the field of graphic design. Richly illustrated with numerous examples from around the world, this volume addresses the most important aspects of good book, poster and advert design, offering guidance on everything from the correct use of colors and fonts through to column width and line spacing. Sketches and clarifying text serve to explain technical terms that are indispensable to understanding the interface of designing and producing print media.
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