The Trust Manifesto

A superb and timely book showing how we can face up to the tsunami of big data that threatens to engulf us all * Stephen Fry, actor, comedian and bestselling author of Mythos *It’s f***ing brilliant! * Gilles Peterson, Broadcaster and DJ *In less than a generation, the Internet has revolutionized how we live, work, think and feel. As the technologies advance and the networks proliferate, it’s a sure bet that even more radical disruptions lie ahead. In this powerful and elegant book, Damian Bradfield argues with insight and authority that it’s high time to draw breath. What sort of Internet do we really want and is it what we have now? Should we trade our privacy for the benefits of being online? Should companies profit from selling our personal information? What values should guide us from here? No vague hypothesis, The Trust Manifesto is rooted in the wild success of WeTransfer, which proves beyond doubt there is an ethical - and profitable - alternative. Enlightening, provocative, and wonderfully thoughtful, this is an essential book for our times. * Sir Ken Robinson, Educator, New York Times Bestselling Author *A powerful and timely call to arms. Damian interrogates our current attitudes to big data and provides compelling evidence to suggest an alternative approach * Brent Hoberman, Co-Founder and Chairman at Founders Factory, Founders Forum, firstminute capital, Karakuri *Packed with valuable perspectives for businesses and consumers alike. A convincing argument for web users to demand transparency and respect from the firms that should exist to serve them, not the other way around * Director Magazine *Terrifying really, but a gripping read * Tom Dixon, OBE, British designer *In less than a generation, the Internet has revolutionized how we live, work, think and feel. As technologies advance and the networks proliferate, it’s a sure bet that ever more radical disruptions lie ahead. In this powerful and elegant book, Damian Bradfield argues with insight and authority that it’s high time to draw breath. What sort of Internet do we really want and is it what we have now? Should we trade our privacy for the benefits of being online? Should companies profit from selling our personal information? What values should guide us from here? No vague hypothesis, The Trust Manifesto is rooted in the wild success of WeTransfer, which proves beyond doubt there is an ethical - and profitable - alternative. Enlightening, provocative, and wonderfully thoughtful, this is an essential book for our times. – Sir Ken Robinson, Educator, New York Times Bestselling Author * Sir Ken Robinson, Educator, New York Times Bestselling Author *

Damian Bradfield is the CCO and founding shareholder of WeTransfer, a company that now has over 50 million active monthly users. He is also the co-founder of Present Plus, a design and experience-driven venture studio. Named ‘one of the most influential voices in tech today’ by Forbes magazine. Bradfield speaks to audiences globally on topics of innovation, education and the arts and his work has appeared in Fast Company, the Financial Times and Business Insider amongst others.