Master Data Management in Practice
achieving true customer mdm
$130.65
- Hardcover
272 pages
- Release Date
9 June 2011
Summary
Unlock Data Excellence: A Practical Guide to Master Data Management
In this book, Dalton Cervo and Mark Allen demonstrate how to implement Master Data Management (MDM) within your business model, establishing a quality-controlled approach. Focusing on techniques to improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, this book guides you in successfully managing and…
Book Details
| ISBN-13: | 9780470910559 |
|---|---|
| ISBN-10: | 0470910550 |
| Series: | Wiley Corporate F&A |
| Author: | Dalton Cervo, Mark Allen, Jill Dyché |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 272 |
| Edition: | 1st |
| Release Date: | 9 June 2011 |
| Weight: | 467g |
| Dimensions: | 236mm x 165mm x 25mm |
About The Author
Dalton Cervo
DALTON CERVO is Senior Solutions Consultant at DataFlux Corporation, assisting customers with master data management, data governance, and data quality implementations. Prior to joining DataFlux, Dalton was a senior program manager at both Sun Microsystems and Oracle, leading the data quality efforts as a member of the data governance team responsible for defining policies and procedures governing the oversight of master customer data. He is an expert panelist and a featured blogger for Data Quality PRO and a contributing author in The Next Wave of Technologies: Opportunities in Chaos (Wiley).
MARK ALLEN is a Senior Consultant and Enterprise Data Governance Lead at WellPoint, Inc. Prior to joining WellPoint, Mark was a senior program manager in customer operations groups at both Sun Microsystems and Oracle. Mark has led Sun’s Customer Data Governance Board and has been a member of customer advisory boards for DataFlux, Oracle, and Dun & Bradstreet, where he was a presenter and panel member for various data governance and master data management events and forums.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.