D&AD. The Copy Book
the copy book
$63.88
- Hardcover
544 pages
- Release Date
15 May 2018
Summary
The Art of Persuasion: Mastering Copywriting with D&AD
In 1995, D&AD published a groundbreaking book on advertising copywriting. This best-selling guide remains an important reference work and a bible for creative directors. Now, D&AD and TASCHEN present an updated and redesigned edition.
Copywriting, considered advertising’s most challenging field, is entrusted to the most talented professionals. This book featu…
Book Details
| ISBN-13: | 9783836568524 |
|---|---|
| ISBN-10: | 3836568527 |
| Series: | Bibliotheca Universalis |
| Author: | D&AD |
| Publisher: | Taschen GmbH |
| Imprint: | Taschen GmbH |
| Format: | Hardcover |
| Number of Pages: | 544 |
| Release Date: | 15 May 2018 |
| Weight: | 849g |
| Dimensions: | 195mm x 140mm x 40mm |
You Can Find This Book In
What They're Saying
Critics Review
“The Copy Book convinced me that everyone in business should study the art of copywriting.”
The Copy Book convinced me that everyone in business should study the art of copywriting. * Fortune.com *
About The Author
D&AD
D&AD is a nonprofit educational charity launched in 1962 by a group of London-based creative revolutionaries including David Bailey, Terence Donovan and Alan Fletcher. It celebrates creative communication and rewards its practitioners, raising standards across the industry. The annual D&AD Awards reward outstanding creativity, originality, technical excellence and innovation in design and advertising.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.