Catch! A Fishmonger's Guide to Greatness

“The lessons found in Catch! will not only change the way you work but will also change the way you live your life.” —Paul Orfalea, Founder & Chairperson Emeritus, Kinko’s Inc. “Catch!” is a visionary book that challenges you to find a better way to serve your customers and coworkers.” —Howard Schultz, Chairman & Chief Global Strategist, Starbucks Coffee Company “In recent years the emphasis in management has been on fostering empowerment, participation, engagement, and accountability. Catch! is the first book that offers the voice of front-line employees who not only echo the same messages but who have internalized them and become champions for creating a performance culture each and every day.” —Leslie Yerkes, president of Catalyst Consulting Group, Inc., author of Fun Works, and coauthor of Beans! Four Principles for Running a Business in Good Times or Bad “A groundbreaking masterpiece that should be on the bookshelf of anyone in the training, organizational development, or human resources functions (or anybody that manages or interacts with people, for that matter!). This inspirational tour de force is a priceless tool that can guide both individual and organizational transformations to greatness.” —Ron McGuire, Manager, Training & Development, General Mills

Cyndi Crother is an assistant professor in the Industrial Technology Department at California Polytechnic State University, San Luis Obispo. For the past nine years, she has taught in the areas of quality assurance, corporate training, teambuilding, management presentations, and facilities management. As a student of organizational effectiveness and continuous improvement, Cyndi plans to write more books about different types of extraordinary organizations. She is currently working on two more business books and has started a consulting company called “Guide to Greatness,” working with organizations on change management, leadership development, and systems thinking.

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