The Role of AI in Consumer Decision-Making
$180.94
- Hardcover
120 pages
- Release Date
17 September 2026
Summary
In the rapidly evolving world of contemporary business, artificial intelligence (AI) is becoming a disruptive force that is being adopted by companies in a variety of sectors. Its ability to boost creativity, expedite processes, and increase productivity is undeniable. Along with other digital technologies like blockchain, big data analysis, and augmented reality, it is anticipated to be one of the main forces behind the fourth industrial revolution.
Despite the success that artificia…
Book Details
| ISBN-13: | 9781837422890 |
|---|---|
| ISBN-10: | 1837422893 |
| Author: | Cristian Rizzo, Ciro Troise |
| Publisher: | Emerald Publishing Limited |
| Imprint: | Emerald Publishing Limited |
| Format: | Hardcover |
| Number of Pages: | 120 |
| Release Date: | 17 September 2026 |
| Dimensions: | 10mm x 152mm x 229mm |
| Series: | Managing Innovation in Business Strategy, Marketing and Finance |
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Cristian Rizzo
Cristian Rizzo is an Assistant Professor at the University of Turin. He holds a Ph.D. in Economics, Management, and Quantitative Methods at the University of Salento, Lecce (Italy). He was a research fellow at the Department of Human Studies (University of Salento, Lecce) on a project regarding linguistics and neuromarketing. His research activity mainly focuses on consumer psychology and sustainable consumption behavior.
Ciro Troise is Associate Professor in Business Management at the University of Turin, Department of Management. He is an active scholar in the entrepreneurship, innovation, crowdfunding, small business and management fields. He has been a visiting scholar at the QMUL. He has chaired several tracks of international conferences, attended many conferences and published over 100 publications.
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