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New Products Management, 11th Edition

C.merle Crawford and C. Anthony Di Benedetto


  • Hardcover
    $135.06
ISBN / EAN: 9780078029042
This textbook is prescribed for the following courses:
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PUBLISHED: 17th March 2014
ISBN: 9780078029042
New Products Management, 11th Edition
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ISBN / EAN: 9780078029042
This textbook is prescribed for the following courses:
Use our Textbook Finder to find the rest of your Textbooks!
OTHER FORMATS:
  • Hardcover
    $135.06
PUBLISHED: 17th March 2014
ISBN: 9780078029042

Annotation

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager.

Publisher Description

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

Author Biography

Crawford is retired from the University of Michigan.

Table of Contents

PART ONE: Overview and Opportunity Identification/Selection Chapter 1: The Strategic Elements of Product Development Chapter 2: The New Products Process Chapter 3: Opportunity Identification and Selection: Strategic Planning for New Products

PART TWO: Concept Generation Chapter 4: Creativity and the Product Concept Chapter 5: Finding and Solving Customers' Problems Chapter 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping Chapter 7: Analytical Attribute Approaches: Trade-off Analysis and Qualitative Techniques

PART THREE: Concept/Project Evaluation Chapter 8: The Concept Evaluation System Chapter 9: Concept Testing Chapter 10: The Full Screen Chapter 11: Sales Forecasting and Financial Analysis Chapter 12: Product Protocol

PART FOUR: Development Chapter 13: Design Chapter 14: Development Team Management Chapter 15: Product Use Testing

PART FIVE: Launch Chapter 16: Strategic Launch Planning Chapter 17: Implementation of the Strategic Plan Chapter 18: Market Testing Chapter 19: Launch Management Chapter 20: Public Policy Issues

APPENDIXES Appendix A: Sources of Ideas Already Generated Appendix B: Other Techniques of Concept Generation Appendix C: Small's Ideation Stimulator Checklist Appendix D: The Marketing Plan Appendix E: Guidelines for Evaluating a New Products Program

Product Details

Author
C.merle Crawford, C. Anthony Di Benedetto
Pages
608
Publisher
Mcgraw-hill Education - Europe
Year
2014
ISBN-10
007802904X
ISBN-13
9780078029042
Format
Hardcover
Short Title
NEW PRODUCTS MGMT 11/E
Language
English
Edition
11th
Media
Book
Country of Publication
United States
Illustrations
black & white tables
Series
Irwin Marketing
Publication Date
2014-03-17
Textbook
1