Marketing Recorded Music, 4th Edition
How Music Companies Brand and Market Artists
$184.76
- Paperback
486 pages
- Release Date
13 June 2022
Summary
This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, …
Book Details
| ISBN-13: | 9780367693947 |
|---|---|
| ISBN-10: | 0367693941 |
| Author: | Clyde Philip Rolston, Tammy Donham, Amy Sue Macy |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | CRC Press |
| Format: | Paperback |
| Number of Pages: | 486 |
| Edition: | 4th |
| Release Date: | 13 June 2022 |
| Weight: | 1.04kg |
| Dimensions: | 235mm x 191mm |
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What They're Saying
Critics Review
“A definitive resource for teaching marketing and promotion in the music industry, professors should consider adding this as required text for their course”
Terrance Tompkins, MBA, Program Coordinator/Assistant Professor, Hofstra University
About The Author
Clyde Philip Rolston
Tammy Donham
Tammy Donham is Associate Professor of Recording Industry Studies at Middle Tennessee State University. She frequently teaches online courses and was the recipient of the 2016 Outstanding Achievement in Instructional Technology Award. Donham is a graduate of Leadership Music (class of 2012), as well as a member of the Country Music Association.
Amy Sue Macy
Amy Sue Macy is Professor in the Department of Recording Industry at Middle Tennessee State University. She received both her undergraduate degree in music education and her master’s degree in business administration from Belmont University. For 15 years, she worked for various labels, including MTM, MCA, Sparrow Records, and the RCA Label Group.
Clyde Philip Rolston
Clyde Philip Rolston is Professor of Music Business in the Mike Curb College of Entertainment and Music Business at Belmont University. Prior to joining the faculty at Belmont University, he was the Vice President of Marketing at Centaur Records, Inc., where he also engineered and produced many projects, including recordings by the Philadelphia Trio and the London Symphony Orchestra.
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