Scientific Advertising
Original Classic Edition
$18.89
- Paperback
100 pages
- Release Date
17 January 2023
Summary
The essential guidebook on how to make your marketing and advertising more profitable—faster.
You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit…
Book Details
| ISBN-13: | 9781640954250 |
|---|---|
| ISBN-10: | 1640954252 |
| Author: | Claude Hopkins |
| Publisher: | Sound Wisdom |
| Imprint: | Sound Wisdom |
| Format: | Paperback |
| Number of Pages: | 100 |
| Release Date: | 17 January 2023 |
| Weight: | 140g |
| Dimensions: | 16mm x 203mm x 155mm |
About The Author
Claude Hopkins
Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.