My Life in Advertising and Scientific Advertising
Author: Claude Hopkins Series: Advertising Age Classics Library
Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling.
Paperback
PRODUCT INFORMATION
Summary
Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling.
Description
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Product Details
Publisher
NTC Publishing Group,U.S.
Published
16th January 1966
Edition
1st
Pages
336
ISBN
9780844231013
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.
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