Fashion Buying
from trend forecasting to shop floor
$47.85
- Paperback
200 pages
- Release Date
5 March 2025
Summary
Decode the Runway: Your Guide to Mastering Fashion Buying
What do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion?
Featuring new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on the people, processes and practicalities of buying in the fashion industry today.
Illustrated wi…
Book Details
| ISBN-13: | 9781350280571 |
|---|---|
| ISBN-10: | 1350280577 |
| Series: | Basics Fashion Management |
| Author: | Clare McTurk, Dimitri Koumbis |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Visual Arts |
| Format: | Paperback |
| Number of Pages: | 200 |
| Edition: | 3rd |
| Release Date: | 5 March 2025 |
| Weight: | 446g |
| Dimensions: | 228mm x 158mm x 14mm |
What They're Saying
Critics Review
Praise for the previous edition:In five to-the-point chapters, Fashion Buying delivers all that is needed to know about becoming a buyer. It is at once detailed and efficient; a masterful little book that inevitably paves the way to a better understanding of the merchandising environment and the job of a fashion buyer.
– Susan N. Spencer, Merchandise Product Development and Merchandise Marketing Faculty, Fashion Institute of Design and Merchandising, USAAbout The Author
Clare McTurk
Clare McTurk is Principal Lecturer in Fashion Buying and Sustainability lead at the Manchester Fashion Institute, Manchester Metropolitan University, UK. Originating from an apparel buying background in the outdoor industry Clare has over 25 years of teaching and professional fashion industry experience. Research interests include Made in Britain, Fashion Business, Fashion Buying, International Fashion Sourcing, Ethical Trade and Sustainability, and teaching and learning.
Dimitri Koumbis is a lecturer at LIM College in New York City. He has over 15 years of retail experience as a practitioner and educator, working in creative marketing and design management for fast fashion brands such as Urban Outfitters and Gap, Inc. Additionally, Dimitri is a retail consultant and strategist for emerging and SME brands.
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