The Fundamentals of Digital Fashion Marketing
$56.75
- Paperback
208 pages
- Release Date
15 April 2026
Summary
Digital Threads: Weaving Success in Fashion Marketing
How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?
The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influenc…
Book Details
| ISBN-13: | 9781350168695 |
|---|---|
| ISBN-10: | 1350168696 |
| Series: | Fundamentals |
| Author: | Clare Harris, Donna Watts, Karen Edwards |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Visual Arts |
| Format: | Paperback |
| Number of Pages: | 208 |
| Edition: | 2nd |
| Release Date: | 15 April 2026 |
| Weight: | 455g |
| Dimensions: | 230mm x 200mm |
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About The Author
Clare Harris
Clare Harris is Senior Teaching Fellow in Creativity and Design at the University of Sussex, UK. She is also a tutor for the Open University’s Design Thinking course and runs her own design company, Millionsquid.
Karen Edwards is a senior instructor at the University of South Carolina, where she teaches courses in Digital Retailing, Fashion Law, and Asset Protection. Her research involves legal issues affecting retailers and fashion brands. She is a licensed attorney, a Fulbright Specialist.
Donna Watts is an instructor in the Department of Retailing at the University of South Carolina. Prior to teaching, she worked in the retail industry managing several jewelry stores. She is a certified diamontologist.
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