Transnational Management

‘I have been teaching with this textbook for over twenty years. With nineteen new case studies, this comprehensive text navigates the complexities of managing in the global environment with clarity, depth, and practical insights.’ Roberto Garcia, Indiana University‘This book is the definitive resource for students of international strategic management. Its clear explanations of fundamental concepts and theories are enriched with practical, up-to-date examples. The case studies provide valuable insights into real‑world challenges of international management, allowing students to apply theoretical concepts to develop effective solutions.’ Erika Graf, Frankfurt University of Applied Science‘I have used Transnational Management from the very first edition. Unlike other texts, it goes beyond reflecting on the organizational and environmental challenges confronting transnational managers. Through carefully chosen cases and readings, it helps readers develop the skills needed to pursue transnational strategies in dynamic and idiosyncratic environments.’ Carl Scheraga, Fairfield University