We Are the Nerds

Reddit is life. Or at least that’s the case for millions upon millions of people on the Internet. Christine Lagorio-Chafkin has done a masterful job of explaining how Reddit became the Internet’s dominant cultural force. Fast-paced, packed with insight and, above all, wonderfully entertaining, this is a must read for anyone hoping to make sense of the century ahead – Ashlee Vance, New York Times bestselling author of Elon Musk
Incisive, witty and brilliantly written. Lagorio-Chadkin gives you a front row seat to the world-altering consequences of sometimes responsible decisions made by a few tiny humans on the front lines of the internet, nerds and all – Emily Chang, author of the national bestseller Brotopia
The best, grittiest, most accurate book yet about what it’s like to build a startup and a community from scratch (a struggle I know well). And it’s a great story; truly fun to read! – John Zeratsky, former design partner, Google Ventures, and New York Times bestselling author of Sprint and Make Time
I’ve heard every start-up story you can imagine, but Reddit’s is as fascinating as it gets. Christine has captured what it really looks like to start a company and turned Reddit’s struggle for success into a gripping, entertaining book that is a must-read for every entrepreneur – Daymond John, star of ABC’s Shark Tank, bestselling author of Rise and Grind
A triumph - a business book that reads like a page-turning novel … This book captures all the wonder and anxiety we feel about human connection in the social media age – James Ledbetter, author of One Nation Under Gold
You feel like you’re inside the room during the most important moments of the site’s history. Too many books on tech feel like they have been Googled together; Lagorio-Chafkin’s is rich in original reportage – Carl Miller * Times Literary Supplement *
A classic ‘we were coders once, and young’ tale … Lagorio-Chafkin fearlessly explores Reddit’s dark edges * Wall Street Journal *
Excellent … Learn how the internet’s front page got its mojo back * Business Insider *
This is the untold story of how one of the world’s most popular websites was hatched-and how it took on a mind of its own. It’s a gripping read, and it’s full of lessons for building startups and organizing communities. * Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg *

Christine Lagorio is a senior writer at Inc Magazine and has been covering startups and entrepreneurship for the last seven years. She has previously written for Congressional Quarterly, CBS News, The Village Voice, The New York Times, and The San Francisco Chronicle. This is her first book.

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