Transforming Customer–Brand Relationships, 9781398621329
Paperback
Forge loyalty, build community, and create lasting brand relationships.
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Transforming Customer–Brand Relationships

use emotional connection to build loyalty

$51.99

  • Paperback

    272 pages

  • Release Date

    3 September 2025

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Summary

Forging Loyalty: Building Emotional Customer-Brand Relationships

Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly bombarded with information, creating that genuine, emotional connection with consumers has become increasingly difficult.

This book provides mid-career marketers with practical strategies that transcend traditional transactional interactions and instead cultivate memorable expe…

Book Details

ISBN-13:9781398621329
ISBN-10:1398621323
Author:Christina Garnett
Publisher:Kogan Page Ltd
Imprint:Kogan Page Ltd
Format:Paperback
Number of Pages:272
Release Date:3 September 2025
Weight:0g
Dimensions:234mm x 156mm
About The Author

Christina Garnett

Christina Garnett is a respected fractional Chief Customer Officer and advisor, renowned for her expertise in advancing customer satisfaction and deepening brand loyalty across diverse industries, from Fortune 500 companies to startups. Based in Salem, Virginia, she is a contributor for Adweek and a sought-after speaker at major conferences such as INBOUND, Digital Summit, SemRush’s Global Marketing Day amongst others. She also runs educational courses for both HubSpot Academic and SemRush.

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