
Transforming Customer–Brand Relationships
use emotional connection to build loyalty
$51.99
- Paperback
272 pages
- Release Date
3 September 2025
Summary
Forging Loyalty: Building Emotional Customer-Brand Relationships
Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly bombarded with information, creating that genuine, emotional connection with consumers has become increasingly difficult.
This book provides mid-career marketers with practical strategies that transcend traditional transactional interactions and instead cultivate memorable expe…
Book Details
ISBN-13: | 9781398621329 |
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ISBN-10: | 1398621323 |
Author: | Christina Garnett |
Publisher: | Kogan Page Ltd |
Imprint: | Kogan Page Ltd |
Format: | Paperback |
Number of Pages: | 272 |
Release Date: | 3 September 2025 |
Weight: | 0g |
Dimensions: | 234mm x 156mm |
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About The Author
Christina Garnett
Christina Garnett is a respected fractional Chief Customer Officer and advisor, renowned for her expertise in advancing customer satisfaction and deepening brand loyalty across diverse industries, from Fortune 500 companies to startups. Based in Salem, Virginia, she is a contributor for Adweek and a sought-after speaker at major conferences such as INBOUND, Digital Summit, SemRush’s Global Marketing Day amongst others. She also runs educational courses for both HubSpot Academic and SemRush.
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