Marketing and the Law, 6th Edition

This text is designed to enable those in business, lawyers, and students to ascertain and understand the key legal principles that apply to the marketing of goods and services. Drawn from a broad range of areas of law, aspects of marketing covered include the manufacture, packaging, labelling, promotion, distribution, and retailing of goods and services. The discussion includes numerous case examples, diagrams and flowcharts to support learning.The sixth edition has been fully revised, with many recent case law and statutory amendments, including:changes to the CCA following the implementation of the Harper Reportamendments to CCA s 46 relating to misuse of market powerchanges arising from the Australian Consumer Law Reviewupdated penalty information including alignment of ACL and CCA penaltiesimpact of ACL s 18 on search engine optimisationchanges to country of origin product labelling requirementschanges to the duration of copyright protectionnew provisions dealing with online copyright infringementdecisions in Ultra Tune and Geowash (Franchising Code good faith obligation and other Code and ACL breaches)Book Review - Law Society of South Australia | June 2020FeaturesClear guidance on all aspects of marketing lawIncludes plentiful case examples, tables, flow charts & diagramsOrganised to follow the progress of products from concept to marketSupported by resources for lecturer useRelated Titles• Coleman et al, Law in Commerce, 7th ed, 2020• Graw et al, Understanding Business Law, 9th ed, 2019• George et al, Social Media and the Law, 3rd ed, 2020

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