Paperback
Navigate the legal landscape of marketing goods and services.
Marketing and the Law, 6th Edition
$177.40
- Paperback
- Release Date
23 December 2019
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Summary
Decoding Marketing Law: A Practical Guide
This book is designed to enable business professionals, lawyers, and students to understand the key legal principles that govern the marketing of goods and services. It covers a wide range of legal areas, including the manufacture, packaging, labeling, promotion, distribution, and retailing of goods and services.
The discussion is supported by numerous case examples, diagrams, and flowcharts to enhance learning.
The sixth edi…
Book Details
| ISBN-13: | 9780409350678 |
|---|---|
| ISBN-10: | 0409350672 |
| Author: | Christie, Carter, Lockhart Bender |
| Publisher: | LexisNexis Butterworths Australia |
| Imprint: | LexisNexis Butterworths Australia |
| Format: | Paperback |
| Edition: | 6th |
| Release Date: | 23 December 2019 |
| Weight: | 1.00kg |
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