Evil by Design
interaction design to lead us into temptation
$85.92
- Paperback
320 pages
- Release Date
6 June 2013
Summary
Evil by Design: The Psychology of Persuasive Interfaces
How to make customers feel good about doing what you want
Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting …
Book Details
| ISBN-13: | 9781118422144 |
|---|---|
| ISBN-10: | 1118422147 |
| Author: | Chris Nodder |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Paperback |
| Number of Pages: | 320 |
| Edition: | 1st |
| Release Date: | 6 June 2013 |
| Weight: | 635g |
| Dimensions: | 231mm x 185mm x 13mm |
About The Author
Chris Nodder
Chris Nodder is an independent consultant with 20 years’ experience working with large organizations and lean startups to make user experience central to their business strategy. He was previously a director at the prestigious Nielsen Norman Group, and a senior user researcher at Microsoft. He has an MS in Human-Computer Interaction and a BS in Psychology.
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