Practical Product Management for Product Owners
creating winning products with the professional product owner stances
$91.79
- Paperback
464 pages
- Release Date
3 April 2023
Summary
Practical Product Management for Product Owners: A Scrum-Based Approach to Delivering Superior Products
Organizations invest heavily in new products, but many fail to meet customer needs or succeed in the market. Effective product ownership and management can prevent this. This guide offers expert insights into agile product development from product innovation experts and Scrum consultants, Chris Lukassen and Robbin Schuurman.
Discover essential behaviors, tools, concepts, a…
Book Details
| ISBN-13: | 9780137947003 |
|---|---|
| ISBN-10: | 0137947003 |
| Series: | The Professional Scrum Series |
| Author: | Chris Lukassen, Robbin Schuurman |
| Publisher: | Pearson Education (US) |
| Imprint: | Addison Wesley |
| Format: | Paperback |
| Number of Pages: | 464 |
| Release Date: | 3 April 2023 |
| Weight: | 393g |
| Dimensions: | 235mm x 178mm x 25mm |
About The Author
Chris Lukassen
Chris Lukassen has been active in product management for 20+ years, and co-created Scrum.org’s Professional Scrum Product Owner - Advanced course. He currently trains product managers in Scrum, leadership, user experience, and metrics.
Robbin Schuurman is a product leader, consultant, Professional Scrum Trainer, and leader of Xebia’s Product Management Academy. He supports organizations in digital, agile, and product transformations; and helps product owners grow customer impact, improve agility, and shorten time-to-learn.
Lukassen and Schuurman co-founded The Value Maximizers.
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