Free
How today's smartest businesses profit by giving something for nothing
- Paperback
288 pages
- Release Date
1 July 2010
Summary
The author of The Long Tail unveils his radical vision of the new economy.
What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free?
In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods – newspapers, DVDs…
Book Details
| ISBN-13: | 9781905211494 |
|---|---|
| ISBN-10: | 190521149X |
| Author: | Chris Anderson |
| Publisher: | Cornerstone |
| Imprint: | Random House Books |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 1 July 2010 |
| Weight: | 202g |
| Dimensions: | 198mm x 129mm x 18mm |
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What They're Saying
Critics Review
Turns traditional economics upside down
Turns traditional economics upside down * Guardian *
Even if you’re a freesheet-reading Spotify user, this is the best £18.99 you’ll ever spend * GQ *
An insightful, steady and scrupulous analysis * Financial Times *
There are many books about the workings of the new economy, but Anderson … [is] … one of the most reliable and skilful guides. Free is worth the money * Management Today *
An enjoyable jaunt through business land * Daily Telegraph *
The latest must-read title in adland * The Independent *
Free is a brilliant primer for the bit generation * The Times *
About The Author
Chris Anderson
Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in 2001. Since then, he has led the magazine to nine National Magazine Award nominations, winning the top prize for General Excellence in 2005, 2007, and 2009. AdAge magazine named him Editor of the Year in 2005. Previously, he was at The Economist, and Nature and Science magazines.
He is the author of the internationally acclaimed The Long Tail, which was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award in 2006 and won the Loeb Award for best business book in 2007.
He lives in Northern California with his wife and five children.
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