Switch

A fantastic book * Wired *Witty and instructive * Wall Street Journal *Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality * BBC Focus *Whether you’re a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn’t easy, it’s often worth making * Time *A must-read * Forbes *Dan and Chip Heath have done it again … Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read * BusinessWeek *Chip and Dan Heath have mined the latest psychological research to work out how to engage our emotional brain, and encourage us to focus on “bright spots” - techniques proven to help us change bad habits - rather than merely telling us what we’re doing wrong * Psychologies *Provides a useful framework for understanding change and is full of suggestions for “fooling yourself”- and those around you - into making changes you want to make but can’t * Director *

Dan Heath (Author)

Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It’s Like To Be…, which explores what it’s like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.

Chip Heath (Author)

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books- Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.