Making Numbers Count, 9781787634220
Paperback
Unlock numbers’ power: Persuade, understand, and make data come alive.

Making Numbers Count

the art and science of communicating numbers

$29.97

  • Paperback

    192 pages

  • Release Date

    31 January 2022

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Summary

Making Numbers Count: The Art of Persuasion Through Data

From bestselling author Chip Heath, comes a lively, practical guide to understanding data and harnessing it to tell a persuasive story.

How many hours’ worth of songs are on your Spotify Wrapped this year? How much is your commute time really worth? How do you work out how likely you are to get Covid based on the official statistics? How do your viewing hours track against the most popular shows on Netflix?

Whe…

Book Details

ISBN-13:9781787634220
ISBN-10:1787634221
Author:Chip Heath, Karla Starr
Publisher:Transworld Publishers Ltd
Imprint:Bantam Press
Format:Paperback
Number of Pages:192
Release Date:31 January 2022
Weight:239g
Dimensions:234mm x 153mm x 14mm
What They're Saying

Critics Review

Concise, breezy and pragmatic. * Wall Street Journal *A unique popular maths book… [that] delivers a painless, ingenious education in how to communicate statistics and numbers to people who find them confusing… Packed with tables, anecdotes, and amusing facts, the narrative makes maths accessible…. Astute advice for businesspeople and educators. * Kirkus Review *This cure for statistical illiteracy couldn’t come at a better time or from a better team - a psychologist and a journalist present remarkably practical techniques for comprehending and communicating the maths that really matters. – Adam Grant, bestselling author of Think Again

About The Author

Chip Heath

Chip Heath (Author)

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books- Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Karla Starr (Author)

Karla Starr has written for O The Oprah Magazine, The Atlantic, Slate, Popular Science, the Guardian and the LA Times. She has appeared on CBS Sunday Morning. She is the author of Can You Learn to Be Lucky? and lives in Portland, Oregon.

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