Made to Stick
Why some ideas take hold and others come unstuck
$37.74
- Paperback
336 pages
- Release Date
1 April 2008
Summary
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts?
In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking resea…
Book Details
| ISBN-13: | 9780099505693 |
|---|---|
| ISBN-10: | 009950569X |
| Author: | Chip Heath, Dan Heath |
| Publisher: | Cornerstone |
| Imprint: | Arrow Books Ltd |
| Format: | Paperback |
| Number of Pages: | 336 |
| Release Date: | 1 April 2008 |
| Weight: | 228g |
| Dimensions: | 198mm x 130mm x 23mm |
| Series: | Arrow Books |
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Critics Review
Their analysis is peppered with memorable stories, images and facts … This book is a gift to anyone who needs to get a message across and make it stick
An entertaining, practical guide to communication. * Financial Times *Smart, lively … such fun to read … Inspiring. * Guardian *Their analysis is peppered with memorable stories, images and facts … This book is a gift to anyone who needs to get a message across and make it stick. * New Statesman *This is great for anyone planning a speech or trying to get their message across at work. * Psychologies *Anyone interested in influencing others … can learn from this book. * The Washington Post *The Heaths push beyond what sounds like it should work and explain why it actually does. * Time Magazine *
About The Author
Chip Heath
Dan Heath (Author)
Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It’s Like To Be…, which explores what it’s like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.
Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books- Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
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