Made to Stick

An entertaining, practical guide to communication. * Financial Times *Smart, lively … such fun to read … Inspiring. * Guardian *Their analysis is peppered with memorable stories, images and facts … This book is a gift to anyone who needs to get a message across and make it stick. * New Statesman *This is great for anyone planning a speech or trying to get their message across at work. * Psychologies *Anyone interested in influencing others … can learn from this book. * The Washington Post *The Heaths push beyond what sounds like it should work and explain why it actually does. * Time Magazine *

Dan Heath (Author)

Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It’s Like To Be…, which explores what it’s like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.

Chip Heath (Author)

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books- Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.