Decisive

A well-written, thought-provoking book. * Management Today *A leader’s most important job is to make good decisions, which - minus perfect knowledge of the future - is tough to do consistently … The Heath brothers explain how to navigate the land mines laid by our irrational brains and improve our chances of good outcomes. * Inc. *The writing is humorous and often surprising … coupled with their insightful analyses, the book proves particularly insightful. * Publishers Weekly *

Chip Heath (Author)

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books- Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Dan Heath (Author)

Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It’s Like To Be…, which explores what it’s like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.