Public Relations

Author: Chiara Valentini Series: Handbooks of Communication Science

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Description

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

About the Author

Chiara Valentini, University of Jyväskylä, Finland

More on this Book

The Handbooks of Communication Science integrate knowledge of communication structures and processes. The series is also dedicated to investigating cultural and epistemological diversity, covering work originating from around the globe and often applying very different scholarly approaches. The series covers the following topics: Theories and Models of Communication (introductory volume) Messages, Codes and Channels: e.g., non-verbal, verbal, and visual communication, communication and technology Mode of Address, Communicative Situations and Contexts: e.g., narrowcasting (interpersonal communication), broadcasting (mass communication), organizational communication Methodologies: e.g., research logic, content and text analysis, research methods Application Areas: e.g., marketing communications, public relations, communication laws and policies, health communication, intercultural communication, science communication, political communication, journalism, entertainment The Future of Communication Science (concluding volume) The series aims at meeting the needs of undergraduates, postgraduates, academics and researchers across the communication sciences, as well as people interested in communication and its processes, such as politicians, PR managers and journalists. Ultimately, the Handbooks of Communication Science are a comprehensive summation of the field in the early decades of the 21st century.