Hardcover
Unlock donor generosity: Neuroscience-backed strategies for maximizing impact and lasting commitment.
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Neurogiving
the science of donor decision-making
$42.40
- Hardcover
240 pages
- Release Date
27 January 2026
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Summary
Neurogiving: Unlock the Science of Donor Decision-Making
A comprehensive discussion of the latest advances in fundraising strategy and donor decision-making
In Neurogiving: The Science of Donor Decision-Making, fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed appro…
Book Details
| ISBN-13: | 9781394370450 |
|---|---|
| ISBN-10: | 1394370458 |
| Author: | Cherian Koshy |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 240 |
| Release Date: | 27 January 2026 |
| Weight: | 0g |
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