Neurogiving
The Science of Donor Decision-Making
$42.40
- Hardcover
272 pages
- Release Date
9 January 2026
Summary
A comprehensive discussion of the latest advances in fundraising strategy and donor decision-making
In Neurogiving: The Science of Donor Decision-Making, fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to fundraising that unpacks why donors move from consi…
Book Details
| ISBN-13: | 9781394370450 |
|---|---|
| ISBN-10: | 1394370458 |
| Author: | Cherian Koshy |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 272 |
| Release Date: | 9 January 2026 |
| Weight: | 454g |
| Dimensions: | 231mm x 155mm x 31mm |
About The Author
Cherian Koshy
CHERIAN KOSHY, CFRE, CAP®, is an internationally respected authority on fundraising strategy, nonprofit leadership, and ethical innovation. With more than 25 years in the social impact sector, he has served in prominent national and state leadership roles, founded and sold an AI-powered fundraising platform, and been honored with the Iowa Governor’s Volunteer Award and the title of Kentucky Colonel. A sought-after international speaker, he holds certifications in behavioral science from Harvard Business School, AI ethics from the London School of Economics, and teaches at the Lilly Family School of Philanthropy at Indiana University.
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