Hospitality Branding, Volume 2
New Insights and Case Studies
$64.54
- Paperback
174 pages
- Release Date
14 April 2025
Summary
The second volume of Hospitality Branding brings together new insights and case studies that reflect evolutions in the study of hospitality branding. In recent years, the brand has become preeminent as the key to success. Previously, business strategy started with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise and has become the chief organizing principle for most hospitality organizations. Chekitan S. Dev …
Book Details
| ISBN-13: | 9781501780462 |
|---|---|
| ISBN-10: | 1501780468 |
| Author: | Chekitan S. Dev |
| Publisher: | Cornell University Press |
| Imprint: | Cornell University Press |
| Format: | Paperback |
| Number of Pages: | 174 |
| Release Date: | 14 April 2025 |
| Weight: | 454g |
| Dimensions: | 203mm x 127mm |
| Series: | Cornell Hospitality Management: Best Practices |
About The Author
Chekitan S. Dev
Chekitan S. Dev is Singapore Tourism Distinguished Professor, Professor of Marketing, and Professor of Management at Cornell University’s Nolan School of Hotel Administration in the SC Johnson College of Business.
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