Paperback
Master digital marketing: connect, communicate, and sell in the networked world.
Digital Marketing
communicating, selling and connecting
$133.31
- Paperback
224 pages
- Release Date
29 June 2018
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Summary
Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.
Covering digital marketing’s background and development, its practical challenges and unique benefits, and its operational…
Book Details
| ISBN-13: | 9781788115360 |
|---|---|
| ISBN-10: | 1788115368 |
| Author: | Charles F. Hofacker |
| Publisher: | Edward Elgar Publishing Ltd |
| Imprint: | Edward Elgar Publishing Ltd |
| Format: | Paperback |
| Number of Pages: | 224 |
| Release Date: | 29 June 2018 |
| Weight: | 388g |
| Dimensions: | 244mm x 169mm |
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About The Author
Charles F. Hofacker
Charles F. Hofacker, Carl DeSantis Professor of Business Administration, College of Business, Florida State University.
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