Hardcover
Master digital marketing: Connect, sell, and thrive in the online world.
Digital Marketing
communicating, selling and connecting
$472.79
- Hardcover
224 pages
- Release Date
29 June 2018
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Summary
Digital Marketing: Connect, Communicate, and Convert
Digital Marketing: Communicating, Selling and Connecting is an invaluable tool for students seeking a comprehensive introduction to the subject. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.
Covering digital marketing’s background and development, its practical challenges and uniq…
Book Details
| ISBN-13: | 9781788115346 |
|---|---|
| ISBN-10: | 1788115341 |
| Author: | Charles F. Hofacker |
| Publisher: | Edward Elgar Publishing Ltd |
| Imprint: | Edward Elgar Publishing Ltd |
| Format: | Hardcover |
| Number of Pages: | 224 |
| Release Date: | 29 June 2018 |
| Weight: | 616g |
| Dimensions: | 244mm x 169mm |
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About The Author
Charles F. Hofacker
Charles F. Hofacker is the Carl DeSantis Professor of Business Administration in the College of Business at Florida State University.
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