A Dictionary of Marketing, 4th Edition
$53.99
- Paperback
544 pages
- Release Date
11 April 2015
Summary
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use ofdigital and multi media, the impact o…
Book Details
| ISBN-13: | 9780198736424 |
|---|---|
| ISBN-10: | 0198736428 |
| Author: | Charles Doyle |
| Publisher: | Oxford University Press |
| Imprint: | Oxford University Press |
| Format: | Paperback |
| Number of Pages: | 544 |
| Edition: | 4th |
| Release Date: | 11 April 2015 |
| Weight: | 398g |
| Dimensions: | 33mm x 129mm x 195mm |
| Series: | Oxford Quick Reference |
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Critics Review
a very helpful reference work for the marketing practitioner and student
a very helpful reference work for the marketing practitioner and student * Stuart Hannabuss, Reference Reviews *
Charles Doyle
Dr. Charles Doyle is currently the Chief Marketing and Communications Officer for JLL (Jones Lang LaSalle), one of the largest global commercial real estate companies. With 30 years of experience with major international companies throughout the world, Dr. Doyle has specialized in strategic marketing, communications, and business development for a range of high technology and professional service firms. Previously, he was Chief Marketing and Business Development Officer for Clifford Chance, the international law firm. Dr. Doyle has also held senior global marketing and communications positions with Accenture, BT, and Fujitsu in the UKAEA. A former university lecturer, he holds the degree of DPhil from Oxford University and an MA from the University of Glasgow. He is an author of several publications on marketing and business strategy for think tanks and business journals and is a regular conference speaker.
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